Amgen Marketing Senior Manager, Enbrel® Consumer Marketing in Thousand Oaks, California
At Amgen we strive to put the patient front in center... to be 'patient centric'. This position has a key role in driving this mission by leading direct-to-consumer (DTC) marketing communication and media strategy and execution for Enbrel® in the U.S. The Senior Manager will lead the development of communications from insight identification to concept, from concept to development, and from development to launch. This individual will also lead media strategy from planning to execution, including a key role in the analysis of results that informs insight and data-based recommendations. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey.
This position provides a tremendous opportunity to work on Enbrel®, at $5 billion in sales one of the largest pharmaceutical brands in the world and an original innovation in the world of biologics. In this position you will collaborate with a wide range of internal and external partners to help Enbrel® patients start and stay on treatment. This position will manage several initiatives to execution in the short term as well as help drive new capabilities that will set the brand up for success in the mid to long term.
Specific responsibilities will include:
Lead communications strategy - work with market research and agency partners to uncover deep insights and translate them to consumer-compelling creative and messaging that is well integrated across channels.
Lead media strategy - oversee planning and placement across key channels including TV, print, point-of-care, digital, patient education, and PR.
Manage day-to-day oversight of creative and media agencies as well as publisher relationships.
Manage, coach, and develop up to 2 direct reports and serve as mentor to junior marketers.
Champion continuous improvement with our patient services/adherence activities and share best practices across the organization.
Collaborate with key partners including HCP marketing, Access, Corporate Communications, Operational teams, and Business Analytics & Insight to ensure synergy with programming for healthcare professionals, customers, and consumers.
Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
Domestic travel up to 20%.
Doctorate degree and (2 years of Marketing and/or Sales Management experience) OR (2 years of Marketing and/or Sales including 1 year of Marketing experience)
Master's degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)
Bachelor's degree and (6 years of Marketing and/or Sales Management experience) OR (6 years of Marketing and/or Sales including 3 years of Marketing experience)
Associate's degree and (10 years of Marketing and/or Sales Management experience) OR (10 years of Marketing and/or Sales including 5 years of Marketing experience)
High school diploma / GED and (12 years of Marketing and/or Sales Management experience) OR (12 years of Marketing and/or Sales including 6 years of Marketing experience)
Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.
Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM. Television experience.
Experience translating market research into effective consumer campaigns or programs. Previous experience with clinical data.
Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires.
Experience working with advertising agencies to develop and produce engaging creative.
Experience working with media agencies and publishers to build and optimize effective media plans.
Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
Ability to exercise strong judgment and live up to the highest ethical standards.
Excellent communication skills and self-awareness of leadership style
Ability to build productive partnerships and collaborate effectively in a matrix organization.
Experience marketing directly to consumers, for pharmaceutical or regulated consumer goods or services.
Experience coaching and developing talent
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.