Amgen Marketing Senior Manager - Account Strategy, Oncology Biosimilars US Marketing in Thousand Oaks, California
The Marketing Senior Manager of Account Strategy will report to the Oncology Biosimilars Brand Director. In order to prepare for the highly anticipated launch of Amgen's oncology Biosimilars, the Senior Manager's responsibilities will include leading the cross functional process for development and execution of the US account facing strategy for all oncology Biosimilars brands. Key activities in this role will be the coordination of Business Analysis & Information (BAI) and Trade, Pricing & Contract Management (TPCM) to develop the account targeting and contract strategy. They will assist in developing/delivering executive updates such as launch readiness reviews and long-range plans.
Managing the development and implementation of a wide range of both personal and non-personal promotional marketing activities for the Biosimilars Brand Team.
Building key customer relationships, and coordinating the planning and execution of marketing programs and tactics for all key stakeholders focusing on large clinics, hospitals and IDNs.
Coordinating semester sales meeting planning, content development and delivery.
Planning and execution of biosimilars marketing materials at conferences, including Group Purchasing Organization (GPO) conferences.
Collaborating with the US Medical, BAI, Finance and other cross-functional partners.
Managing with advertising agency and other vendors the execution of marketing projects and programs.
Collaborating with BAI to analyze customer data by segment, developing a strategic plan, and implementing with the sales force.
Working with TPCM and GPO National Account Management (NAM) team to analyze market dynamics, develop contracting strategy and partner with field force on execution performance assessment.
Implementing effectiveness measurement programs for both personal and non-personal promotions initiatives.
Analyzing competitor performance/strategy, including product utilization, promotional messaging, and reimbursement/contracting.
Working on Oncology Biosimilars launch preparedness plan development and tracking.
Doctorate degree and (2 years of Marketing and/or Sales Management experience) OR (2 years of Marketing and/or Sales including 1 year of Marketing experience)
Master's degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)
Bachelor's degree and (6 years of Marketing and/or Sales Management experience) OR (6 years of Marketing and/or Sales including 3 years of Marketing experience)
Associate's degree and (10 years of Marketing and/or Sales Management experience) OR (10 years of Marketing and/or Sales including 5 years of Marketing experience)
High school diploma / GEDsa and (12 years of Marketing and/or Sales Management experience) OR (12 years of Marketing and/or Sales including 6 years of Marketing experience)
MBA in business or health sciences or additional education in biology, chemistry, life sciences
Exemplary cross-functional/ team leadership and collaboration
6+ years of oncology marketing and/or sales related experience including developing and executing sales and or marketing programs
Deep understanding of the oncology landscape (segments, contracting, payers)
Account Management experience managing large clinics/hospitals, Integrated Delivery Networks (IDNs) and GPOs
Experience in consulting, marketing, strategic planning and/or sales
Experience in highly competitive markets, including biosimilars and/or generics
Experience in oncology and/or buy-and-bill products
Experience with pricing and contract development/execution
Successful track record of operating and responding in a competitive, nimble, fast-changing market dynamic
Experience and understanding of health care delivery systems in oncology population
Knowledge of oncology, especially metastatic colorectal cancer and/or breast cancer
Track record of increasing responsibility within marketing/ sales
Successful product launch experience
Proven ability to analyze a business problem, develop an appropriate strategy, implement effective tactics, and measure results where appropriate.
Proven strong project management skills, as well as demonstrated analytical, problem solving, negotiation, and consensus-building skills.
Excellent written, oral, and interpersonal communication skills.
Amgen is committed to unlocking the potential for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.