Amgen Marketing Director, New Product Development Lead USV&A in Thousand Oaks, California
As a key member of the US Value & Access team, the New Product Development Lead (NPDL) for non-oncology products represents the US country at the Product Team (PT) and Insights & Brand Platform Team (IBPT) by providing input and insights into the access, payer, and policy environment to inform product strategy. This individual will be responsible for US payer and access options and recommendations to drive US payer situational analysis, including planning assumptions and identification of evolving changes and the value, access, and policy content for the Country Factbook.
Additionally, the NPDL plays a pivotal role in assessing and understanding key trends in the cross therapeutic area (not limited to non-oncology) US payer environment and developing, monitoring, and orchestrating strategies to address these trends. To this end, the NPDL leads the USV&A Reimbursement, Access, and Value (RAV) leadership team's external situation analysis, including ensuring input and alignment from key business partners in Medical, Policy, Global Value & Access, etc. Following from this analysis, the NPDL is accountable for driving the development of the US Market Shaping Plan and monitoring and reporting on the organization's strategies to support evolution of the US Payer environment toward one that best supports our mission to serve patients.
This NPDL will work in a matrix environment across various levels, including Senior Executives. This individual will develop and maintain long-term strategic partnerships with key stakeholders.
KEY ACTIVITIES (Responsibilities: Duties / Accountabilities)
Actively provide input based on local insights to support development of the Global Payer Leads' (GPLs') Global Access Plans
Advise on US payer, provider, and channel characteristics; magnitude of opportunity in each segment (for L1 and L2 forecasts); and likely future receptivity of payers to data generated
Serve as an expert on US payer evaluation criteria for coverage (e.g., budget impact, cost effectiveness), drivers and barriers to market access in Government, private, institutional, and provider channels/segments
Partner with GPLs and PTs to refine Global Product Strategies to establish and improve access and reimbursement
Serve as a conduit between the PT and US to deepen insights in light of current and future payer dynamics and drive organizational alignment
Provides data on reimbursement trends, competitor pricing, etc. to refine/validate proposed options
Develop and continuously update USV&A Situation Analysis and Cross Therapeutic Area Market Shaping Plan
Draft starting-point assessments and refine through deep input from cross-functional partners
Drive alignment among Senior Executives through thoughtful development of USV&A Strategy
Considering future access and reimbursement barriers, develop strategic options for affecting the external environment that will lead to better access
Develop tactical and policy/advocacy options to optimize pipeline product access that account for evolving evidentiary standards (e.g., comparator, subgroups), changes in the contracting environment, shifting of risk, etc.
Monitor and report on progress of key USV&A Market Shaping tactics
- Doctorate degree and 4 years of marketing experience
- Master's degree and 7 years of marketing experience
- Bachelor's degree and 9 years of marketing experience
5 or more years working closely with US or global value and access, product development, marketing, compliance in biopharma or related industry experience
US RAV lead experience or similar resulting in In-depth knowledge of the government and commercial payer environments including reimbursement, pricing, contracting, value drivers, formulary management, and government affairs/policy/advocacy
In depth knowledge of pharmacy-adjudicated medicines and working knowledge of medically adjudicated medicines and diagnostics
Ability to lead a cross functional teams through indirect influence
Ability to monitor and synthesize myriad disparate trends in the US reimbursement environment to develop implications to Amgen
Experience with the US payer environment, pricing and contracting
Experience with strategic planning and project management
Comfort with ambiguity: both with job responsibilities and with data reflecting trends in the payer environment
Ability to review competitive intelligence, clinical literature, and health economic literature (including disease state information, clinical trial design and results, and pharmacoeconomic studies) to understand the impact to payers and implications to Amgen product development
Understanding of what needs to be differentiated in the access strategy for a product to be successful
Demonstrated Amgen First mentality
Knowledge of product reimbursement and policy, as well as knowledge of medical and pharmacy reimbursement and impact to Amgen portfolio.
Demonstrated self-starter, ability to work under limited supervision and coordinate multiple projects in a detail-oriented environment
Understanding of the End-to-End Commercialization Framework and ability to formulate integrated, cross-functional strategies
Demonstrated working knowledge and implementation of DAI
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.