Amgen Global Marketing Director - Cardiovascular / Metabolic / Neuroscience in Thousand Oaks, California

The Global Marketing Director is based at Amgen's Global Headquarters in Thousand Oaks, California, and reports to the Global Marketing Executive Director, Cardiovascular Franchise.

The areas of responsibility for this role include:

Develops and Executes Strategy :

Develops commercial inputs to the product development strategy and global go-to-market plans for Amgen's portfolio of investigational Obesity and Alzheimer's disease assets. The work scope is consistent with the Amgen Commercialization Framework including, but not limited to:

  • Identifying critical unmet needs (both patient and HCP)

  • Framing insights questions and leading insights sub-team

  • Articulating the patient journey and synthesizing other insights

  • Crafting strategic imperatives and behavioral objectives

  • Creating brand book and product names (INN/tradename)

  • Identifying key tactics and associated budget requirements

  • Drafting go-to-market models

Designs and executes Global promotional activities in line with Commercialization Framework guidance and appropriate timing

Builds external networks (e.g. thought leaders, potential partners, etc.)

Oversees Commercial-Enabling Functions:

Commissions and oversees market research in partnership with Business Analytics and Information (BA&I) and develops resulting plan of action

Works with Competitive Intelligence to understand competitive landscape and develops resulting competitive plans of action

Develops long range plans (sales and operating expense forecasts) for all assets complete with key performance driver assumptions, with Forecasting support

Works with Communications to create aligned brand 'narratives' for internal and external communication

Works in Teams:

Serves as a core member of relevant global Product Teams (as appropriate) and works to support a high-performing team dynamic

Leads relevant cross-functional Insights and Brand Platform Teams (IBPT) to plan and execute Commercial strategy

Partners with medical and advocacy colleagues to optimize brand performance with respect to opinion leader development, high quality medical education, medical communications, medical information, etc.

Partners with other key functional stakeholders to resolve issues and maximize brand performance

Partners with regional and country-based colleagues, as needed

Identifies, contracts, and manages external agencies and vendors including creative agencies, consultants, etc.

Supports business development as needed with disease area expertise

Basic Qualifications:

Doctorate degree and 4 years of marketing experience

OR

Master's degree and 7 years of marketing experience

OR

Bachelor's degree and 9 years of marketing experience

Preferred Qualifications:

10+ years of biotech/pharmaceutical industry experience

Experience in a strategic regional or global function

Demonstrated record of strong commercialization planning and execution

Experience in obesity, cardiovascular, and/or Alzheimer's therapeutic areas

Experience in direct-to-consumer marketing

Scientific study/degree (e.g. biology) or proven learning agility with respect to scientific concepts

Other Preferred Qualifications include:

Communicates Effectively:

Demonstrates people management/influence skills and demonstrates networking capabilities

Applies advanced communication and presentation skills (fluency in PowerPoint) and communicates effectively at all levels both internally and externally

Thinks Strategically:

Demonstrates ability to analyze competitive position by considering market and industry trends, existing and potential customers, and strengths and weaknesses as compared to competitors

Possesses an in-depth understanding of competitive products and services within the market

Develops a long-term strategy based on analysis of the industry and market, Amgen's current and potential capabilities, and differentiating attributes of the assets

Operates Effectively and Efficiently:

Possesses strong project management skills

Displays strong organizational and time management skills; delivers on commitments in a timely manner

Possesses a strong work ethic and an ability to handle/manage projects in a fast-paced environment

Applies advanced analytical skills (fluency in Excel and financial modeling)

Demonstrates strong industry knowledge and commercial aptitude

Examines and understands issues from multiple points of view, readily sees inter-relationships and cause and effect relationships; takes a systematic approach to successfully resolving all issues

Role Models Positive Behaviors:

Serves as a role model for Amgen Values and a resource to others in promoting open, honest, and cooperative relationships throughout the organization

Ensures quality

Takes initiative and acts pro-actively, enthusiastically, and creative

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.