Amgen Product Manager in Cairo, Egypt

Drives motivation of sales force towards brand aspiration (cycle and launch meetings)

Develops and implements Country Brand Plan in full congruence with International Brand Plan

Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages

Develops LRP with Business Planner

Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers

Partners with international PM

Translates/implements international brand campaign locally

Analyses market research and develops POA

Coordinates competitive intelligence and drives competitive action plans

Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)

Agrees with other PM in Franchise Team on joint projects

Recruits and manages external vendors

Identifies business opportunities and develops business cases