Amgen Product Manager for Biosimilar products in Bangkok, Thailand

Accountabilities

  • To contribute to the commercial success of biosimilars portfolio and execute the biosimilar brand strategy/ plan

  • To support within the country with materials/ tools for marketing and account management

  • Maximizes the brand potential at national level

  • Executes Country Operating Plan

  • Delivers branding campaign in line with international guidance

Responsibilities

  • Defines a compelling/ differentiated value offer of Amgen as biosimilars manufacturer

  • Drives seamless execution of national brand strategy/ plan

  • Presents benefits of our biosimilars inflammation products to physicians and pharmacists based on scientifically proven studies

  • Motivation of sales force towards brand aspiration (cycle and launch meetings)

  • Develops and implements Country Brand Plan in full congruence with International Brand Plan

  • Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages

  • Develops LRP with Business Planner

  • Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers

  • Partners with international PM

  • Translates/implements international brand campaign locally

  • Analyses market research and develops POA

  • Coordinates competitive intelligence and drives competitive action plans

  • Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)

  • Agrees with other PM in Franchise Team on joint projects

  • Recruits and manages external vendors

  • Identifies business opportunities and develops business cases

Qualifications

The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.

Minimum Requirements

  • Academic education or experience from similar positions

  • Minimum 5 to 8 years of experience in industry

  • 2-4 years as a Pharmaceutical Sales Representative

  • Minimum 5 years of experience as a Product Manager

  • Fluency in English and Cantonese, both oral and written communications

  • Financial and budgeting skills and experience

  • Documented track record of product launch

  • Computer skills (MS Office programs)

  • Tenure at last two jobs for at least 2 years each

Preferred Requirements

  • Minimum 3 years in a big pharmaceutical company

  • Minimum 3 years of experience in a US pharmaceutical company

  • Documented experience in Franchise area (e.g., Oncology, Rhuematology, etc.)

  • Documented success in gaining or maintaining market leadership position